About View Local Insights
At View Local Insights, we are dedicated to delivering the stories that truly matter—straight from the heart of your community. Our specialty lies in hyper-local news, offering timely updates on the events and issues that shape everyday life in neighborhoods across North America. From city council decisions and school activities to new business launches and public safety updates, we ensure you’re always in the know about what’s happening right outside your door. We believe that well-informed communities are stronger, more engaged, and better equipped to build a brighter future.
Our Mission
Our mission is simple: to connect communities with accurate, real-time local news that impacts their daily lives. We go beyond surface-level reporting to share meaningful stories that cultivate a sense of belonging and inspire active engagement. Whether it’s breaking news or uplifting community initiatives, our goal is to keep you informed, empowered, and ready to make a difference.
Our Vision
We aim to transform local journalism by making news more accessible, personalized, and data-driven. At View Local Insights, we are committed to equipping individuals and businesses with the insights they need to make informed decisions—strengthening the bonds within their communities. Our vision is a future where staying connected with your local area is not only effortless but also a driving force behind thriving, well-connected neighborhoods.
Company Overview
Founded in 2016 as View Local Insights Inc., we set out with a clear mission: to fill the gap in hyper-local journalism by sharing stories that truly resonate with small and mid-sized communities. Over the years, View Local Insights has evolved into a trusted and respected voice in local reporting across North America. Our passionate editorial team remains committed to uncovering meaningful, community-focused stories that are often overlooked by larger media outlets—all while upholding the highest standards of journalistic integrity.
What began as a few city-specific blogs has transformed into a vibrant platform that now serves thousands of neighborhoods. Through comprehensive and thoughtful reporting, we aim to not only inform but also inspire and promote meaningful local engagement—staying true to our vision of strengthening communities through quality journalism.
Our Roots and Purpose
Founded in 2016, View Local Insights Inc. was established with a distinct purpose: to deliver hyper-local journalism to communities often left out by mainstream media. By focusing on the stories, issues, and events that truly matter to residents, we’ve earned a trusted reputation for providing accurate, relevant, and impactful news that fosters stronger community connections and keeps neighborhoods informed and engaged.
The Journey So Far
What started as a modest grassroots news project has blossomed into a dynamic digital network that keeps communities across North America informed and connected. Our growth stems from a steadfast dedication to delivering timely, insightful, and hyper-local news that truly resonates with residents and empowers communities to stay engaged.
Key Milestones
- 2018: Launched in our first city, delivering in-depth coverage of local government, community events, and neighborhood developments.
- 2020: Expanded into ten additional cities, solidifying our reputation as a trusted source for regional news and insights.
- 2022: Introduced a state-of-the-art digital platform, offering seamless access to real-time local news across both mobile and desktop devices.
- 2025: Achieved a major milestone of over 2 million monthly active users, providing hyper-local coverage to more than 100 cities across the U.S. and Canada.
Throughout our journey, View Local Insights has remained steadfast in its mission to empower communities with accurate and relevant information. As we look to the future, we are more dedicated than ever to transforming local journalism for the digital age, ensuring every community has a voice and stays connected.
Where We Operate
View Local Insights offers comprehensive coverage of both vibrant metropolitan areas and smaller, tight-knit communities throughout the United States and beyond. With our headquarters in Houston, TX, we leverage an extensive network of reporters and correspondents to deliver timely, relevant, and impactful news that resonates with the diverse communities we serve.
Our Headquarters
4664 Burwell Heights Rd.
Houston, TX 77032
Our Houston headquarters serves as the vibrant hub for our editorial, technology, and strategy teams. It’s where our talented professionals collaborate to produce high-quality journalism and design innovative digital platforms that make accessing local news easier and more engaging for communities everywhere.
Areas We Serve
View Local Insights offers tailored reporting to cities and communities throughout the U.S. and Canada, with key coverage areas including:
- Charlotte
- Nashville
- Phoenix
- Portland
- Toronto
- Miami
Beyond these major metropolitan areas, we are deeply committed to covering smaller towns and suburban regions, ensuring that every community—no matter its size—has access to accurate, relevant, and reliable local news.
Meet Our Team
Founders
Ryan Mitchell (CEO) and Isabella Tran (Editor-in-Chief) established View Local Insights with a clear mission: to close the gap in hyper-local journalism and ensure that every community receives the dedicated coverage it deserves.
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Ryan Mitchell: A veteran media strategist with over 15 years of experience in digital content and media innovation, Ryan leads the strategic direction, growth, and vision of View Local Insights, ensuring it remains a reliable and trusted source for local journalism.
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Isabella Tran: An award-winning editor passionate about community-focused storytelling, Isabella drives the editorial standards and ensures that every piece of content reflects the diverse voices and authentic perspectives of the neighborhoods we cover.
Key Team Members
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Mark Evans (Managing Editor): Manages the editorial team to consistently deliver accurate, engaging, and impactful local news that informs and inspires communities.
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Samantha Lee (Chief Technology Officer): Oversees the platform’s digital infrastructure, creating innovative tools and features that enhance the way audiences access and interact with local news.
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David Khan (Director of Community Engagement): Builds strong relationships with local businesses, organizations, and community leaders, helping to amplify the reach and impact of our coverage.
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Natalie Foster (Head of Data and Insights): Utilizes advanced analytics and research to identify emerging local trends, optimizing content strategies for greater community engagement and impact.
At View Local Insights, our team shares a unified commitment to producing high-quality journalism that keeps communities well-informed, actively engaged, and truly empowered. We work diligently to ensure every story we share resonates with the people and places that matter most.